UX Research & UX Strategy

The UX research team at Turian Labs is committed to studying changes and analyzing emerging users’ mental models, business models and experiences across industries. We are skilled in conducting from a basic A/B Testing to foundational and explorative research across sectors (B2B or B2C), across several countries. We use projective research techniques and ethnography to decipher people's changing habits, mindsets and behaviors, essential to manage change and make better business decisions.

Our team uses various UX research tools and methodologies for these qualitative research engagements, with the overarching goal of designing an enhanced user-experience.

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  • Ethnography

  • Usability studies & Concept validations

  • Cognitive Walkthroughs

  • Diary studies

  • In-Depth Interviews (IDIs)

  • Do-Alongs

  • Fly-on-the-wall studies

  • Day-in-a-life

  • Customer journey maps

  • Speed-dating studies

  • Co-creation workshops

  • UX Design

  • Wireframing

  • Concept validation sprints

  • Empathy Maps

  • Foundational Research

  • Focus Groups