Innovation Strategy & Customer Experience
Disruptive innovation has been the dream of every organisation in the recent past, as they keep the incremental innovation spark alive. The value of disruption lies at the intersection of changing customer contexts and changing technological possibilities. At Turian Labs, we join forces with our clients at this intersection, to design human-centric and future-robust business models.
From building a narrative for a path-breaking product to refreshing an existing product in both the digital and physical space, we help you build a compelling roadmap for disruptive innovation.
Turian Labs also helps brands discover their new positioning and define a brand architecture that is sharper, scalable and future-ready.
We offer the following services in building CX strategy:
Brand positioning research & strategy
Early product validation
Service Design
India Immersion tours
Brand semiotics and envisioning
India Entry Strategy for global brands
Product refresh concepts
Product Validation sprints
Foundational user research
Product/market fit research