Innovation Strategy & Customer Experience

Disruptive innovation has been the dream of every organisation in the recent past, as they keep the incremental innovation spark alive. The value of disruption lies at the intersection of changing customer contexts and changing technological possibilities. At Turian Labs, we join forces with our clients at this intersection, to design human-centric and future-robust business models.

From building a narrative for a path-breaking product to refreshing an existing product in both the digital and physical space, we help you build a compelling roadmap for disruptive innovation.

Turian Labs also helps brands discover their new positioning and define a brand architecture that is sharper, scalable and future-ready.

We offer the following services in building CX strategy:

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  • Brand positioning research & strategy

  • Early product validation

  • Service Design

  • India Immersion tours

  • Brand semiotics and envisioning

  • India Entry Strategy for global brands

  • Product refresh concepts

  • Product Validation sprints

  • Foundational user research

  • Product/market fit research